Local Visibility Resource
Google Business Profile checklist for local service businesses.
Use this checklist to strengthen the information, trust and relevance signals customers see when they find your business in local search.
Profile fundamentals
Get the basics right before chasing advanced tactics.
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Primary category
Choose the category that best represents the core service you actually provide.
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Secondary categories
Add genuinely relevant supporting categories without stuffing unrelated services.
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Business description
Explain what you do, who you serve and your service area in natural language.
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Hours and phone
Keep contact information and operating hours accurate.
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Service list
Add the specific services customers can actually hire you for.
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Authentic photos
Use real project, team, vehicle and before/after images where appropriate.
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Review requests
Create a consistent post-job process for asking satisfied customers for feedback.
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Review responses
Respond professionally and avoid templated replies that feel automated.
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Website landing page
Send searchers to a page that clearly matches the service and market they searched.
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Ongoing updates
Keep photos, services, special hours and profile information current.
Important: A fully completed profile does not guarantee rankings. Local results depend on multiple factors, including relevance, distance, prominence and the competitive market.
Want us to review your profile in context?
The free Growth Audit looks beyond the checklist and compares your customer journey more broadly.